We explored the culture of CrossFit to see how design could be used to improve the experience for users and promote more interactions in and out of the gym. Over 10 weeks, we researched, sketched and iterated our way through, from idea to prototype.
CrossFit promotes functional fitness, meaning the workouts are good for general physical fitness all across the board. It is used as conditioning for people from a wide variety of activity levels and goals, such as, weight loss, marathon training, or even SWAT teams. We took these concepts and tried to personalize the CrossFit experience for each person, while still keeping the sense of community and cameraderie in play.